Case Studies


Case Study 1— Private Practice: Faster custom video uploads

Brian E. PT runs a clinic in Connecticut that treats a diverse patient population. He believes that video instructions of his home exercise programs lead to faster recovery and better outcomes for his patients. The personalization also increased his referrals from orthopedists. However, he kept running into problems:

Patients complained that the videos were taking up too much memory on their phones so they would erase them before they finished their treatment

Brian had no way to capture the exercises that he had prescribed so he couldn’t add them to the patient’s file

Brian had no way to edit an HEP remotely when the patient could not come in or was away.

Brian was so overwhelmed with running his clinic, seeing patients and having a personal life that he barely had time to look for a solution. What he found were libraries of generic video exercises so he’d have to spend more time after each appointment to add custom exercises. He was disappointed and frustrated.

Brian discovered AdviceCoach through one of his patients and signed up for a trial. AdviceCoach was different than everything else because it was made for providers who wanted to give only personalized exercises to their patients. After a week, he suddenly that he hadn’t had to correct a single patient’s form; they had all actually watched each video that had been uploaded during their sessions. Patients asked why he hadn’t given AdviceCoach to them when they were in treatment for a previous injury. Since then, Brian has used his AdviceCoach Playbook with over 300 patients.


Case Study 2 — Private Practice: Website videos can be customized for each patient

Dr. Brad W. has run a very large chiropractic and sports medicine clinic outside of Boston since 2002. Certified in Active Release Techniques (ART), Dr. Brad continues to broaden his treatment techniques so that he and his team can personalize the treatment for every patient. He spent many hours recording videos of his practice’s unique exercises.However, he kept running into problems:

His videos were uploaded to a Wistia channel so that he could track usage but the cost was very high.

To prescribe videos for his patient’s home exercise program, he used a laptop during the session and show them where they were on the PHC website and write down the names which often got lost

His patients rarely took the time to watch the videos on the website, though he continued adding them.

Since the exercises were on his website, he saw that they were being watched by people all over the world and yet he couldn’t collect their email addresses to partner with them financially.

 Dr. Brad knew that his method for delivering the exercise videos was time-consuming, inefficient and expensive. He wanted to provide his patients state-of-the-art personalized treatment, but struggled with finding an alternative delivery method.

 Dr. Brad discovered AdviceCoach through a family friend and scheduled a training session at his clinic. His team spent 45 minutes in training. Since AdviceCoach had Youtube/Wistia automatic uploading, the videos – numbering over 100 – were quickly added and his patients received their email to download the app the following day. Now that he could add personalized directions for an exercise to each patient by simply swiping left, Dr. Brad knew that AdviceCoach would be a powerful delivery method for his videos. Since then, Dr. Brad has onboarded over 70 patients in less than a month. His mission to give state-of-the art care to relieve pain without medication or surgery has a new partner.

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Case Study 3 — Private Practice: Women’s Health privacy issues

Tina E. is a PT with a specialty in women’s pelvic health. Give that many of her patients need their exercises accompanied by photos to educate them about parts of their bodies that are generally kept private, Tina spent a great deal of time photocopying paper images to use as general education. Her patients continued to have a hard time performing the exercises properly themselves.

Patients were uncomfortable bringing the photos home

Patients felt that their situation and diagnosis was unique and wanted a similarly personalized treatment

Tina did not have the time during a standard appointment to go over every component of the treatment

 Tina would only consider technologies that were HIPAA-Compliant so that removed anything that used email. She was also so busy in her practice that she did not want a program that made her spend time between patients to create their HEP. One of the only experts in her area for pelvic health, Tina was often tired and overwhelmed with her patient load, struggling to keep her focus on value-based care.

Tina learned about AdviceCoach from another physical therapist with whom she attended school. She uploaded diagrams accessible to all of her patients in her Playbook’s Library screen.  During an appointment, she took photos and videos private to the patient on their own phone. Tina has found that the AdviceCoach technology has answered all of her patient’s needs, leading them to better outcomes in a cost-effective and HIPAA-compliant digital tool.

Case Study 4 — Multi-Location Clinic : Brand custom exercise videos

A sports medicine and physical therapy multi-location company is expanding quickly throughout the country. Their physical therapists use Medbridge’s exercise library and Heal2Go’s printed exercise sheets at their facilities to give patients their home exercise programs. Their mission is to brand their network as the clinic of choice to recover quickly. Given that 80% of recovery is based on a patient’s compliance, they are looking for new technologies to brand their personalized treatments.

 However, their list of requirements are hard to meet:

Given the number of therapists across their growing network, the technology needs to be flexible to handle any treatment for any diagnosis without adding to the therapist’s workflow

Committed to speeding up recovery rates, the company needs a technology that tracks the efficacy of exercise protocols to share with their therapist network

Aligned with their culture for serving highly successful athletes with limited time, the technology needs to be very easy to learn and to use.

 The company often tests new technologies, always on the look-out for the most effective tools to support their patient’s recovery. They discovered AdviceCoach at a conference and invited them to give a demo. After a quick meeting, their response was “This is a completely different approach from anything we’ve seen. How soon can we set up a pilot?”

 The pilot is schedule for January 2018.

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Case Study 5 — Large Hospital System: Affordable without adding to provider workflow

A very large hospital system in a major metropolitan area has seen the demand for post-surgical and other related physical therapy rise significantly as the baby boomer generation remains very active and millennials spend billions on specialized fitness. Given that the supply of salaried PTs is limited, the hospital system has designed a Trusted Provider Network of vetted private therapy clinics to refer to their patients. They are looking for PT tools to support these clinics. However, they have found the following problems:

The technology is standardized to printed exercises or generic video libraries, adding little value

The technologies become very expensive when sold to an enterprise client, prohibiting pilots at a time when cost-cutting is a priority

There is no data available to the hospital system about the quality of the PT interactions nor about the outcomes realized by the digital tools.

 AdviceCoach was brought to their attention through a contact who had graduated from a startup accelerator run through the hospital system. After two meetings the Chairman of the Department of Rehabilitation and Human Performance was impressed by the personalization focus of the technology and its highly affordable cost. AdviceCoach expected that the successful demo would lead to a referral to the TPN. However, the Chairman asked that the technology be piloted in his outpatient facility.

 The pilot is scheduled for January 2018.