Our Team

We believe we're better when we read, listen, learn, and act on advice. And, we're committed to helping others do the same. 


Our Team

Meet the team of AdviceCoach: mission-focused, glass-ceiling-breaking women obsessed with transforming the lives of others using affordable, innovative technology via the AdviceCoach App. 


Susannah Bailin, Founder & CEO



Nan Xiao, CTO



The Story of AdviceCoach

From Susannah Bailin, Founder & CEO

[And now, AdviceCoach is expanding beyond books!  As Life's Little Instruction App, AdviceCoach is introducing it's Physical Therapy Playbook which solves a problem I had during my recovery from 2(!!) frozen shoulders -- having to use illustrated diagrams on sheets of paper to remember the exercises my physical therapist had prescribed for me between sessions. This is how that felt!]

In the Spring of 2014, I had a problem. After reading every word of every “How to Write Your Novel” book, I was still on page 7. I tried working with a coach, but that became too expensive and too embarrassing as I missed deadline after deadline.

I drove back to the bookstore to find a “How to Write” book that came with an app. I figured a book app would remind me what I needed to get done, help me schedule each small step and keep me accountable. I needed my phone to nag me.

Turning over each book looking for “App Included”, I found nothing. Maybe writers don’t use apps?

I decided to look in other aisles.

Business books? No apps.

Career advice? None.

Parenting? Weight Loss? Personal Development? Financial Planning? Entrepreneurship?


By now, apps had changed my life. Those delightful shortcuts delivered groceries, predicted my arrival time, connected me to my tribe, and even made dinner reservations! Many things in my life get done so much more easily using an app.

So why isn’t there a delightful shortcut to help me use expert advice to reach a goal or solve a problem? 

AdviceCoach is the answer.

We are passionate about making it simple and inexpensive for the experts we turn to for help -- coaches, nutritionists, physical therapists, trainers, teachers, authors -- to give us a simple mobile app to keep us on track and reach our goals. 

Join us on our mission to promote self-efficacy to create a world of proud healthy achievers.

– Susannah, as Featured on Thrive Global